Distinctive Identity
We craft an adaptable brand system - logo, colors, and typography - that communicates who you are, what you do, and where you’re headed.
Purpose-Built Website
Our responsive, multi-page websites are designed for usability, clarity, and visual impact across every device.
Launch Essentials
We handle the technical details, from domain registration to hosting setup, so your new brand goes live smoothly and professionally.
Strategic Optimization
Every detail - from metadata to accessibility to SEO - is tuned to help your business reach, engage, and convert your audience.
Start Simple. Grow with Us.
genioGO sets the foundation. When you’re ready to expand, tap into our full suite of genioLAB Core Services to take your business to the next level.
UX Design Services
Content updates and ongoing website management
Rich media creation and implementation
App, website, and product development
UX design, content, strategy, research and development
Ecommerce integration
Analytics and performance tracking
Brand Development
Discovery and research
Brand naming and message development
Market and audience research
Competitive analysis, insights
Marketing strategy and campaign execution
Marketing and sales presentation decks
Branding refresh
Marketing
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Email marketing strategy and collateral development
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Social media marketing strategy and collateral development
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Digital and print collateral design and creation
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Presentation decks
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Branded merchandise and promotional products
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Trade show design and collateral
The Final Product
The redesigned NBC.com launched in Fall 2013, delivering a cleaner, more user-centric experience. It marked a significant leap forward, setting a foundation for subsequent updates and ongoing improvements. Being part of this transformation was a rewarding experience that showcased the power of collaboration and thoughtful design.
Takeaways
Impact
The redesigned NBC.com web experience drove significant growth, achieving a 22% increase in video consumption within the first month of launch. Unique visitors aged 18 to 34 surged to 15.2 million, compared to 12.8 million the previous month. Additionally, NBC.com’s global ranking improved, rising from 4,643 to 6,201 over three months.
What I Learned
Challenges: Designing a clean, user-centric interface that prioritized video content and boosted viewership.
Key Takeaways: When time is critical, seamless collaboration between teams is essential to deliver impactful results.