Ready to start your business?
Start strong with genioGO, an all-in-one package for new businesses. We’ll craft your logo and brand system, optimize your content, and handle the technical set-up, so you can go live fast and look great doing it.
Distinctive Identity
We craft an adaptable brand system - logo, colors, and typography - that communicates who you are, what you do, and where you’re headed.
Purpose-Built Website
Our responsive, multi-page websites are designed for usability, clarity, and visual impact across every device.
Launch Essentials
We handle the technical details, from domain registration to hosting setup, so your new brand goes live smoothly and professionally.
Strategic Optimization
Every detail - from metadata to accessibility to SEO - is tuned to help your business reach, engage, and convert your audience.
Grow with Us
Tap into our full suite of genioLAB Core Services to take your business to the next level.
Go-to-Market & Brand Strategy
-
Discovery & Research
-
Marketing Strategy & Campaign Execution
-
Brand Identity & Language Style
-
Digital & Print Collateral
-
Email Marketing Strategy
-
Social Media Marketing
-
Presentation Decks
-
Branded Merchandise & Promotional Products
-
Trade Show Design and Collateral
-
Market and Audience Research
-
Competitive Analysis & Insights
-
Marketing & Sales Presentation Decks
-
Brand Refresh
The Final Product
The redesigned NBC.com launched in Fall 2013, delivering a cleaner, more user-centric experience. It marked a significant leap forward, setting a foundation for subsequent updates and ongoing improvements. Being part of this transformation was a rewarding experience that showcased the power of collaboration and thoughtful design.
Takeaways
Impact
The redesigned NBC.com web experience drove significant growth, achieving a 22% increase in video consumption within the first month of launch. Unique visitors aged 18 to 34 surged to 15.2 million, compared to 12.8 million the previous month. Additionally, NBC.com’s global ranking improved, rising from 4,643 to 6,201 over three months.
What I Learned
Challenges: Designing a clean, user-centric interface that prioritized video content and boosted viewership.
Key Takeaways: When time is critical, seamless collaboration between teams is essential to deliver impactful results.