Our Services
UX/UI Design
We Design Solutions that Elevate User Experience
Elevate your digital products with our tailored UX/UI Design services. Create user-centric platforms that not only look great but also enhance accessibility and usability. I prioritize optimizing user flows, so your customers enjoy a smooth experience from start to finish.
Research & Insights
We uncover user needs and business goals through interviews, audits, and research that inform confident, evidence-based design decisions.
UX Strategy &
Experience Design
We define experience strategies, user journeys, and information architecture that align user needs with measurable business outcomes.
Wireframes & Prototyping
We translate ideas into clear wireframes and interactive prototypes to validate flows, reduce risk, and accelerate alignment.
Design Systems
& Components
We build scalable design systems and component libraries that ensure consistency, speed development, and support long-term growth.
Grow with Us
Tap into our full suite of genioLAB Core Services to take your business to the next level.
Go-to-Market & Brand Strategy
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Discovery & Research
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Marketing Strategy & Campaign Execution
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Brand Identity & Language Style
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Digital & Print Collateral
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Email Marketing Strategy
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Social Media Marketing
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Presentation Decks
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Branded Merchandise & Promotional Products
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Trade Show Design and Collateral
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Market and Audience Research
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Competitive Analysis & Insights
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Marketing & Sales Presentation Decks
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Brand Refresh
The Final Product
The redesigned NBC.com launched in Fall 2013, delivering a cleaner, more user-centric experience. It marked a significant leap forward, setting a foundation for subsequent updates and ongoing improvements. Being part of this transformation was a rewarding experience that showcased the power of collaboration and thoughtful design.
Takeaways
Impact
The redesigned NBC.com web experience drove significant growth, achieving a 22% increase in video consumption within the first month of launch. Unique visitors aged 18 to 34 surged to 15.2 million, compared to 12.8 million the previous month. Additionally, NBC.com’s global ranking improved, rising from 4,643 to 6,201 over three months.
What I Learned
Challenges: Designing a clean, user-centric interface that prioritized video content and boosted viewership.
Key Takeaways: When time is critical, seamless collaboration between teams is essential to deliver impactful results.